What is the benefit of peer education programs in AOD prevention?

• A. Only teachers provide credible information.
• B. Relatable information from peers, helps shift norms and improve help-seeking behaviours.
• C. Peered-based education has no impact.
• D. Peer education replaces formal education entirely.

Answer: (B)

Relatable information from peers helps shift norms and improve help-seeking behaviours. When messages come from someone similar in age or experience, they feel more relevant and trustworthy to students. That removes some of the barriers to listening, making it easier for peers to challenge harmful beliefs (like exaggerated drinking norms) and model healthier choices. As the perceived norms in a social group begin to move toward safer behaviours, students are more likely to adopt those behaviours and to seek help when they notice a problem. Peer education acts as a powerful complement to formal education, expanding reach, reducing stigma, and encouraging active engagement with available support services.